Web Design

Measuring up email and social media

Over the last few years we’ve been using social media in conjunction with our newsletters to converse with our community, update you on the latest updates to the goings on here at Cloud 9 and have some fun. Despite email and social media being the two leading areas where businesses plan to increase their spend in 2010, and with 69% of businesses planning to integrate the two, there is very little information out there on how they measure up, let alone interact with one another.

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Why a better built website actually saves you money in Adwords

So, you’ve got pots of money and a hot new product or service? Surely the more you spend on Google Adwords, the higher your ranking right? WRONG! Google is now combining the maximum price you’re prepared to pay per click with the quality of your website in order to determine how high up the sponsored

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Create the Perfect Email Newsletter- Part 3 – Subject Lines

There isn’t one! Sorry it’s true. Think about it. There must be a infinite number of combination of content out there in the emails you get. Can you sum all of them up with the same subject line? No. The same runs true here. However there are a few things you could to “help” with your open rates.

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Create the Perfect Email Newsletter – Part 2 – Content is King!

So you want to write an email to all the people that you know are there just waiting for all those great products or news stories you have, but STOP. Before you do that, you need to make sure what you are about to tell them about, is interesting to them NOT you!

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