Measuring up email and social media

Over the last few years we’ve been using social media in conjunction with our newsletters to converse with our community, update you on the latest updates to the goings on here at Cloud 9 and have some fun. Despite email and social media being the two leading areas where businesses plan to increase their spend in 2010, and with 69% of businesses planning to integrate the two, there is very little information out there on how they measure up, let alone interact with one another.