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Peter Belanger, Making photography look simple, when it really isn’t.

You’ve almost certainly never heard of Peter Belanger, but you’ve definitely seen his photographs. Peter has worked on some of the biggest brands and products out there. He is capable of creating what is always a winning formula in photography – the illusion of simplicity.

The danger of this is to think that the product is so beautiful that any photo will just be simple to produce in no time. This is often not the case and is in fact quite the opposite.

Just watch this video on how Peter (and his team) shoot the Apple iPhone 3GS for Macworld magazine.

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