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Honda’s Shining Light

Honda’s brand new Let It Shine commercial, shot by Erik van Wyk through Bouffant breaks today. Written by Wieden + Kennedy Amsterdam, the spot features a vast grid of Honda’s new Insight model parked in the desert. The Insight is, the voiceover tells us, Honda’s new, “affordable hybrid” car. In the spot, each of the cars’ headlights act as pixels to perform an animated sequence.

Click below to see W+K’s making-of film…

All credit to Creative Review for this one

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