Delivering the Sanderson brand to increase business

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Our challenge

[/vc_column_text][vc_separator type=”transparent” up=”23″ up_style=”px” down=”0″ down_style=”px”][vc_column_text]Stephen Sanderson Transport is a large family-owned transport and logistics business. Their sector is extremely competitive and success is built by delivering a high quality service and standing by your promises even when things get tough. Sanderson had a reputation for doing exactly that. Trust and reliability are the standards the company lives by.[/vc_column_text][vc_text_separator title=”Our work included” text_in_box=”no” text_position=”left” animation=”animate_width” line_border_style=”solid” up=”30″ line_dots=”no”][vc_row_inner row_type=”row” type=”full_width” use_row_as_full_screen_section_slide=”no” text_align=”center” padding_top=”30″ css_animation=”” box_shadow_on_row=”no”][vc_column_inner width=”1/4″][no_icons icon_pack=”simple_line_icons” simple_line_icons=”icon-tag” fa_size=”fa-lg” custom_size=”40″ type=”normal” position=”center” link=”https://c9dd.com/portfolio_page/portfolio-brand-id/” target=”_self”][vc_separator type=”transparent” up=”0″ up_style=”px” down=”17″ down_style=”px”][no_custom_font font_family=”Montserrat” font_size=”14″ line_height=”20″ font_style=”normal” text_align=”center” font_weight=”400″ text_decoration=”none” text_transform=”capitalize” text_shadow=”no” letter_spacing=”-1″ show_in_border_box=”no” color=”#797066″]Branding[/no_custom_font][/vc_column_inner][vc_column_inner width=”1/4″][no_icons icon_pack=”simple_line_icons” simple_line_icons=”icon-social-youtube” fa_size=”fa-lg” custom_size=”40″ type=”normal” position=”center” link=”https://c9dd.com/portfolio_page/portfolio-video/” target=”_self”][vc_separator type=”transparent” up=”0″ up_style=”px” down=”17″ down_style=”px”][no_custom_font font_family=”Montserrat” font_size=”14″ line_height=”20″ font_style=”normal” text_align=”center” font_weight=”400″ text_decoration=”none” text_transform=”capitalize” text_shadow=”no” letter_spacing=”-1″ show_in_border_box=”no” color=”#797066″]Video[/no_custom_font][/vc_column_inner][vc_column_inner width=”1/4″][no_icons icon_pack=”simple_line_icons” simple_line_icons=”icon-picture” fa_size=”fa-lg” custom_size=”40″ type=”normal” position=”center” link=”https://c9dd.com/portfolio_page/portfolio-photography/” target=”_self”][vc_separator type=”transparent” up=”0″ up_style=”px” down=”17″ down_style=”px”][no_custom_font font_family=”Montserrat” font_size=”14″ line_height=”20″ font_style=”normal” text_align=”center” font_weight=”400″ text_decoration=”none” text_transform=”capitalize” text_shadow=”no” letter_spacing=”-1″ show_in_border_box=”no” color=”#797066″]Photography[/no_custom_font][/vc_column_inner][vc_column_inner width=”1/4″][no_icons icon_pack=”simple_line_icons” simple_line_icons=”icon-book-open” fa_size=”fa-lg” custom_size=”40″ type=”normal” position=”center” link=”https://c9dd.com/portfolio_page/portfolio-design-and-print/” target=”_self”][vc_separator type=”transparent” up=”0″ up_style=”px” down=”17″ down_style=”px”][no_custom_font font_family=”Montserrat” font_size=”14″ line_height=”20″ font_style=”normal” text_align=”center” font_weight=”400″ text_decoration=”none” text_transform=”capitalize” text_shadow=”no” letter_spacing=”-1″ show_in_border_box=”no” color=”#797066″]Print[/no_custom_font][/vc_column_inner][/vc_row_inner][/no_elements_holder_item][no_elements_holder_item background_color=”#000000″ aligment=”left” vertical_alignment=”middle” advanced_animations=”no” item_padding_1300_1600=”0″ item_padding_1024_1300=”0″ item_padding_768_1024=”0″ item_padding_600_768=”0″ item_padding_480_600=”0″ item_padding_480=”0″][vc_single_image image=”10772″ img_size=”full” qode_hover_animation=”” qode_css_animation=””][/no_elements_holder_item][/no_elements_holder][/vc_column][/vc_row][vc_row row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” text_align=”left” css_animation=”” box_shadow_on_row=”no” oblique_section=”no” triangle_shape=”no”][vc_column][no_elements_holder number_of_columns=”two_columns” items_float_left=”yes”][no_elements_holder_item aligment=”left” vertical_alignment=”middle” advanced_animations=”no” item_padding_1300_1600=”0″ item_padding_1024_1300=”0″ item_padding_768_1024=”0″ item_padding_600_768=”0″ 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Our Solution

[/vc_column_text][vc_separator type=”transparent” up=”21″ up_style=”px” down=”0″ down_style=”px”][vc_column_text]Their dated marketing materials, however, just weren’t reflecting it. The management team recognised that to support growth into new markets an overhaul was required. They trusted us to deliver it.

We quickly agreed that the Sanderson brand should be about keeping promises. And to ensure that the message was being portrayed successfully across every customer touchpoint, we decide to tackle their whole suite of marketing materials at once.[/vc_column_text][/no_elements_holder_item][/no_elements_holder][/vc_column][/vc_row][vc_row row_type=”parallax” type=”full_width” text_align=”left” background_image=”10973″ full_screen_section_height=”no” section_height=”700″][vc_column][/vc_column][/vc_row][vc_row row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” text_align=”left” css_animation=”” box_shadow_on_row=”no” oblique_section=”no” triangle_shape=”no”][vc_column][no_elements_holder number_of_columns=”two_columns” switch_to_one_column=”1024″][no_elements_holder_item item_padding=”0 22% 0 17%” aligment=”left” vertical_alignment=”middle” advanced_animations=”no” item_padding_1024_1300=”0 11% 0 10%” item_padding_768_1024=”17% 15% 17% 17%” item_padding_600_768=”17% 15% 22% 17%” item_padding_480_600=”17% 6% 22% 6%”][vc_separator type=”transparent” up=”21″ up_style=”px” down=”0″ down_style=”px”][vc_column_text]Website
We updated, redesigned and optimised their site to improve SEO and more clearly explain the scope of what the company could offer. We also updated their business practices by bringing offline resources (job application forms, credit application forms, claims forms) online, creating a central hub.

Literature
In a world were promises are important, physical, printed materials go a long way. We designed and produced a whole range of literature, from stationery to brochures, that set Sanderson apart and delivered their promises at every level.[/vc_column_text][/no_elements_holder_item][no_elements_holder_item aligment=”left” vertical_alignment=”middle” advanced_animations=”no” item_padding_1300_1600=”0″ item_padding_1024_1300=”0″ item_padding_768_1024=”0″ item_padding_600_768=”0″ item_padding_480_600=”0″ item_padding_480=”0″][vc_single_image image=”10409″ img_size=”full” qode_hover_animation=”” qode_css_animation=””][/no_elements_holder_item][/no_elements_holder][no_elements_holder number_of_columns=”two_columns” switch_to_one_column=”1024″][no_elements_holder_item aligment=”left” vertical_alignment=”middle” advanced_animations=”no” item_padding_1300_1600=”0″ item_padding_1024_1300=”0″ item_padding_768_1024=”0″ item_padding_600_768=”0″ item_padding_480_600=”0″ item_padding_480=”0″][vc_single_image image=”10768″ img_size=”full” qode_hover_animation=”” qode_css_animation=””][/no_elements_holder_item][no_elements_holder_item item_padding=”0 22% 0 17%” aligment=”left” vertical_alignment=”middle” advanced_animations=”no” item_padding_1024_1300=”0 11% 0 10%” item_padding_768_1024=”17% 15% 17% 17%” item_padding_600_768=”17% 15% 22% 17%” item_padding_480_600=”17% 6% 22% 6%”][vc_separator type=”transparent” up=”21″ up_style=”px” down=”0″ down_style=”px”][vc_column_text]Copywriting
To make sure customers knew exactly what Sanderson stood for we developed a straight-talking and trustworthy tone of voice that reflected the brand’s ‘get it done’ personality.

Photography
As well as shooting all of the imagery for the brand refresh, we also began building a wider library of photography – arranging a one-day location shoot every few months to ensure website images and printed materials are always up to date.

Video
Along with conducting interviews with the company’s three directors, we used the latest HD video equipment and handheld image stabilisers, and hung out of the back of a truck, to produce a brand film that showed just what Sanderson is about.[/vc_column_text][/no_elements_holder_item][/no_elements_holder][no_elements_holder number_of_columns=”two_columns” switch_to_one_column=”1024″][no_elements_holder_item item_padding=”0 22% 0 17%” aligment=”left” vertical_alignment=”middle” advanced_animations=”no” item_padding_1024_1300=”0 11% 0 10%” item_padding_768_1024=”17% 15% 17% 17%” item_padding_600_768=”17% 15% 22% 17%” item_padding_480_600=”17% 6% 22% 6%”][vc_separator type=”transparent” up=”21″ up_style=”px” down=”0″ down_style=”px”][vc_column_text]Social Media

We helped bring Sanderson to life on social media channels including Twitter, Facebook, Instagram and Vimeo – increasing online exposure and SEO, and helping them to engage with existing and potential customers.

Since our work went live we’re delighted to announce that Sanderson Transport has won the prestigious ‘Palletline member of the year’ award.

This is what Ed Sanderson has to say about working with us.[/vc_column_text][/no_elements_holder_item][no_elements_holder_item background_color=”#000000″ aligment=”left” vertical_alignment=”middle” advanced_animations=”no” item_padding_1300_1600=”0″ item_padding_1024_1300=”0″ item_padding_768_1024=”0″ item_padding_600_768=”0″ item_padding_480_600=”0″ item_padding_480=”0″][vc_column_text]

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