SANDERSON
Delivering an award-winning brand
Stephen Sanderson Transport is a large
family-owned transport and logistics business
with a real story to tell.
OUR CHALLENGE
Stephen Sanderson Transport is a large family-owned transport and logistics business. Their sector is extremely competitive and success is built by delivering a high quality service and standing by your promises even when things get tough. Sanderson had a reputation for doing exactly that. Trust and reliability are the standards the company lives by.
OUR SOLUTION
Their dated marketing materials, however, just weren’t reflecting it. The management team recognised that to support growth into new markets an overhaul was required. They trusted us to deliver it.
We quickly agreed that the Sanderson brand should be about keeping promises. And to ensure that the message was being portrayed successfully across every customer touchpoint, we decide to tackle their whole suite of marketing materials at once.
Website
We updated, redesigned and optimised their site to improve Search Engine Optimisation (SEO) and more clearly explain the scope of what the company could offer. We also updated their business practices by bringing offline resources (job application forms, credit application forms, claims forms) online, creating a central hub.
View the Stephen Sanderson Transport website.
Literature
In a world were promises are important, physical, printed materials go a long way. We designed and produced a whole range of literature, from stationery to brochures, that set Sanderson apart and delivered their promises at every level.
Copywriting
To make sure customers knew exactly what Sanderson stood for we developed a straight-talking and trustworthy tone of voice that reflected the brand’s ‘get it done’ personality.
Photography
As well as shooting all of the imagery for the brand refresh, we also began building a wider library of photography – arranging a one-day location shoot every few months to ensure website images and printed materials are always up to date.
Social Media
We helped bring Sanderson to life on social media channels including Twitter, Facebook, Instagram and Vimeo – increasing online exposure and SEO, and helping them to engage with existing and potential customers.
Video
We also produced an introduction video for use on the website and conducted interviews with the company’s three directors.
Using the latest video equipment, handheld image stabilisers, and hanging out of the back of a truck doing about 50mph paid off – we produced a brand film that showed just what Sanderson is about and help to convey a sense of the personality of the business.
