We recently came across a rather naughty viral for Skittles…
{Please note: this isn’t suitable for under 18’s}
Although there’s a big disclaimer saying it has nothing to do with Wrigley or Skittles themselves, there’s some nice production in it that cost ‘someone’ some cash. Clearly, watching the video it’s obvious why they can’t be seen to have commissioned it themselves.
We love the way big brands are cottoning on to the idea that a low-cost viral can spread like wildfire, if the concept is really and truly rude, shocking or proper funny.
This doesn’t apply to marketing managers that don’t have bottle to be rude (You’d be surprised how reluctant people are to be rude). Someone using your product wearing a funny hat is not going to make a great viral, and we’ve all seen enough cute cat/baby videos.
If you would like to investigate promoting your brand or product through viral advertising, we can come up with an idea, shoot and distribute it for you. The question is, do you have the bottle?
