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We’re delighted to announce that we have beaten six other agencies in a creative pitch to redesign the brand identity for the Rookie lifeguards programme – the junior award scheme of the Royal Lifesaving Society UK (RLSS UK).

What is Rookie Lifeguards?

The Rookie Lifeguards program, administered by the Royal Life Saving Society (RLSS), is a vital initiative designed to instil essential water safety skills and cultivate a future generation of capable lifeguards and responsible swimmers. This program primarily targets children and young adults, typically between the ages of 8 and 16, aiming to educate them about water safety, rescue techniques, and basic first aid.

One of the program’s key features is its structured curriculum, which covers a range of crucial topics such as water hazards, beach safety, and pool rescue skills. Participants progress through various stages, each with specific learning objectives and practical assessments. As they advance, they gain a deeper understanding of water safety and develop the skills necessary for effective lifeguarding.

The Rookie Lifeguards program is indispensable for several reasons. Firstly, it fosters a culture of water safety awareness from an early age, reducing the risk of drowning incidents. Secondly, it helps participants build physical fitness, teamwork, and leadership skills, which are vital attributes for lifeguards. Furthermore, it encourages a sense of responsibility and civic duty, as these young individuals become potential lifeguards, equipped to protect lives at their local pools or beaches.

The Rookie Lifeguards program, plays a crucial role in educating and preparing young individuals to be knowledgeable and capable lifeguards. By instilling water safety principles and rescue skills, this program helps save lives and creates a safer aquatic environment for communities, making it an essential and commendable initiative.

What does the project involve?

We are thrilled that we have been awarded the prestigious project to rebrand the Rookie Lifeguards program. This opportunity to collaborate with RLSS on this initiative is particularly exciting for us, given the program’s immense importance in promoting water safety and nurturing the next generation of lifeguards.

Our team is honoured to be part of this endeavour because we recognise the profound significance of the Rookie Lifeguards program. It not only imparts crucial water safety knowledge but also instills valuable life skills in young individuals.

As we take on this rebranding project, we are acutely aware that our efforts will directly contribute to the program’s continued success and its mission to reduce water-related accidents and drownings.

Our goal is to develop a refreshed brand identity that captures the program’s essence and communicates its dedication to safeguarding lives through education and training. We are committed to creating a brand that resonates with both participants and their families, inspiring confidence in the program’s effectiveness and commitment to safety.

In supporting the rebranding of the Rookie Lifeguards program, we aim to help RLSS reach an even wider audience, making a positive impact on more young lives.

This project aligns perfectly with our values, and we are eager to apply our creative expertise to support such a worthwhile cause. Together with RLSS, we look forward to shaping a brand that represents excellence in water safety education and reinforces the importance of fostering responsible and skilled lifeguards.

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