I was delighted this week to be invited to judge a creative writing contest at Oakfield Primary School in Rugby.
Mrs Walsh’s class of 9 year olds had to design a poster advertising fictitious chocolate – ‘Cocoas’.
Not only had everyone created great looking posters, I was amazed to discover that even at this early age, kids already had a good grasp of some of the techniques that people like us use to help sell product.
The Contest
Although it was tough judging, the 3 best were :
1st Place – Emily
We chose this as the overall winner because we felt is had a good headline, a good promotional offer and a great description of the actual bar itself.
2nd Place – Brandon & Adam
This entry came 2nd because we liked the idea of ‘cheeky little cocoas in their beds’ – it was fun and conjured up a great image of the product.
3rd Place – Brandon
We liked this one because of the strapline :) – “The cream of your dreamzzzz’
Well done to you all!
What’s it like working in advertising?
In addition to judging the contest, I gave a brief insight into what working in an advertising agency was like.
Eager to know what happens at Cloud 9, Questions included:
- Do you do all the adverts on the TV?
- Did I have to go to university to work in advertising?
- If you make posters, do you have to put them all up?
- What is the best advert we’ve ever created?
- How much do you get paid?
All the kids seemed really interested – who knows? maybe the next Ogilvy or Saatchi will come from Rugby!
