There are over 3 million business pages on Facebook and over 80% have less than 100 ‘likes’ (or fans as they were known as until very recently).
The fact is that everyone knows how to create a page, but making it really WORK for your business as part of your marketing strategy is whole different matter.
In just 5 months we’ve created a business page for local gastro-pub ‘The Punchbowl’ in Lapworth, Warwickshire, that now has over 1,000 likes. and is more importantly opening a new channel to their customers.
Integrating events and special offers into the Punchbowl’s Facebook feed is a great way of constantly giving a gentle reminder of what’s on, and has increased their mid-week business by over 1,000%!!
Sounds great but it has to be done correctly, and regularly, to have any positive impact on your business. Like any marketing activity it should have a well thought out strategy behind it – forget the ‘half a dozen product shots and pray for an audience’ technique. We use social media lists, email marketing, viral, and good old proven ‘in-store’ tactics to really rack up an online audience that is in-turn driving business.
Fancy a bite of the action? Why not give us a call and ask us how we can maximise your business exposure on Facebook?