Our approach was to create a series of ‘Morsø moments’ that sat under the campaign ‘Every stove has a story’. Each communication tells of a Morsø stove touching a different person’s life to become something much more important than just a feature of their home.
The stoves are still the hero of the advertising. And the room sets, the models and the photography continue to reflect the brand’s Scandinavian roots. But the emotional attachment that’s so important to the product experience is now conveyed far more eloquently. So consumers can imagine the difference a Morsø could make to their own home.