Morsø – Warming up Morsø

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Our challenge

[/vc_column_text][vc_separator type=”transparent” up=”23″ up_style=”px” down=”0″ down_style=”px”][vc_column_text]Morsø is a Danish manufacturer of wood-burning stoves.
Their products are beautifully made to impeccable quality standards. However in true Scandinavian style, their advertising was minimalist and a little cold. It was very ‘product’ orientated and lacked the genuine emotion that customers the world over feel for their Morsø stove.
We were asked to turn up the warmth[/vc_column_text][vc_text_separator title=”Our work included” text_position=”left” animation=”animate_width” text_in_box=”no” line_border_style=”solid” up=”30″ line_dots=”no”][vc_row_inner type=”full_width” row_type=”row” use_row_as_full_screen_section_slide=”no” text_align=”center” padding_top=”30″ css_animation=”” box_shadow_on_row=”no”][vc_column_inner width=”1/4″][no_icons icon_pack=”simple_line_icons” simple_line_icons=”icon-tag” fa_size=”fa-lg” custom_size=”40″ type=”normal” position=”center” link=”https://c9dd.com/portfolio_page/portfolio-brand-id/” target=”_self”][vc_separator type=”transparent” up=”0″ up_style=”px” down=”17″ down_style=”px”][no_custom_font font_family=”Montserrat” font_size=”14″ line_height=”20″ font_style=”normal” text_align=”center” font_weight=”400″ text_decoration=”none” text_transform=”capitalize” text_shadow=”no” letter_spacing=”-1″ show_in_border_box=”no” color=”#797066″]Branding[/no_custom_font][/vc_column_inner][vc_column_inner width=”1/4″][no_icons icon_pack=”simple_line_icons” simple_line_icons=”icon-social-youtube” fa_size=”fa-lg” custom_size=”40″ type=”normal” position=”center” link=”https://c9dd.com/portfolio_page/portfolio-video/” target=”_self”][vc_separator type=”transparent” up=”0″ up_style=”px” down=”17″ down_style=”px”][no_custom_font font_family=”Montserrat” font_size=”14″ line_height=”20″ font_style=”normal” text_align=”center” font_weight=”400″ text_decoration=”none” text_transform=”capitalize” text_shadow=”no” letter_spacing=”-1″ show_in_border_box=”no” color=”#797066″]Video[/no_custom_font][/vc_column_inner][vc_column_inner width=”1/4″][no_icons icon_pack=”simple_line_icons” simple_line_icons=”icon-picture” fa_size=”fa-lg” custom_size=”40″ type=”normal” position=”center” link=”https://c9dd.com/portfolio_page/portfolio-photography/” target=”_self”][vc_separator type=”transparent” up=”0″ up_style=”px” down=”17″ 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color=”#797066″]Print[/no_custom_font][/vc_column_inner][/vc_row_inner][/no_elements_holder_item][no_elements_holder_item background_color=”#000000″ aligment=”left” vertical_alignment=”middle” advanced_animations=”no” item_padding_1300_1600=”0″ item_padding_1024_1300=”0″ item_padding_768_1024=”0″ item_padding_600_768=”0″ item_padding_480_600=”0″ item_padding_480=”0″][vc_single_image image=”190″ img_size=”full” qode_hover_animation=”” qode_css_animation=””][/no_elements_holder_item][/no_elements_holder][/vc_column][/vc_row][vc_row row_type=”row” type=”full_width” use_row_as_full_screen_section=”no” text_align=”left” css_animation=”” box_shadow_on_row=”no” oblique_section=”no” triangle_shape=”no”][vc_column][no_elements_holder background_color=”#000000″ number_of_columns=”two_columns” items_float_left=”yes”][no_elements_holder_item aligment=”left” vertical_alignment=”middle” advanced_animations=”no” item_padding_1300_1600=”0″ item_padding_1024_1300=”0″ item_padding_768_1024=”0″ 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Our Solution

[/vc_column_text][vc_separator type=”transparent” up=”21″ up_style=”px” down=”0″ down_style=”px”][vc_column_text]Our approach was to create a series of ‘Morsø moments’ that sat under the campaign ‘Every stove has a story’. Each communication tells of a Morsø stove touching a different person’s life to become something much more important than just a feature of their home.

The stoves are still the hero of the advertising. And the room sets, the models and the photography continue to reflect the brand’s Scandinavian roots. But the emotional attachment that’s so important to the product experience is now conveyed far more eloquently. So consumers can imagine the difference a Morsø could make to their own home.[/vc_column_text][/no_elements_holder_item][/no_elements_holder][/vc_column][/vc_row][vc_row row_type=”row” type=”full_width” use_row_as_full_screen_section=”no” text_align=”left” css_animation=”” box_shadow_on_row=”no” oblique_section=”no” triangle_shape=”no”][vc_column][no_elements_holder number_of_columns=”two_columns” switch_to_one_column=”1024″][no_elements_holder_item item_padding=”0 22% 0 17%” aligment=”left” vertical_alignment=”middle” advanced_animations=”no” item_padding_1024_1300=”0 11% 0 10%” item_padding_768_1024=”17% 15% 17% 17%” item_padding_600_768=”17% 15% 22% 17%” item_padding_480_600=”17% 6% 22% 6%”][vc_separator type=”transparent” up=”21″ up_style=”px” down=”0″ down_style=”px”][vc_column_text]

The campaign appeared in national press, online and at point-of-sale in Morsø stockists. Cloud 9 was responsible for all elements of the work, including:

  • Advertising strategy
  • Copywriting
  • Location photoshoot
  • Model sourcing and management
  • Set and model styling
  • Photo retouching
  • Media buying
  • Advert design and artworking
  • Effectiveness evaluation

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