Our challenge

Modric is a classic brand of the 1970s, owned by the world’s most prestigious architectural ironmongers, Allgood.

As time went by, Modric was left behind as the business concentrated on other brands. Fast-forward to today, and the time had come to relaunch Modric and send the usurpers packing.

Our work included
Modric - Brand identity that's as beautiful as its products 1
Modric - Brand identity that's as beautiful as its products 2
Modric - Brand identity that's as beautiful as its products 3
Modric - Brand identity that's as beautiful as its products 4

Our Solution

Cloud 9 was honoured to help rejuvenate a forgotten brand and bring a British classic into the 21st century. We majored on the quality and British manufacturing that makes Modric so unique, and gave it a new brand identity. This included photography, video, product literature and a stylish book for specifiers.

Modric - Brand identity that's as beautiful as its products 5
Modric - Brand identity that's as beautiful as its products 6

Launched to some of the world’s best architects at an exclusive launch event on London’s Euston Road, more than 200 top UK and international architects came together on a very tight deadline – and it was a runaway success!

Watch this space: Modric’s comeback is assured.

Modric - Brand identity that's as beautiful as its products 7
Modric - Brand identity that's as beautiful as its products 8
Modric - Brand identity that's as beautiful as its products 9
Modric - Brand identity that's as beautiful as its products 10
Modric - Brand identity that's as beautiful as its products 11