Our challenge

Modric is a classic brand of the 1970s, owned by the world’s most prestigious architectural ironmongers, Allgood.

As time went by, Modric was left behind as the business concentrated on other brands. Fast-forward to today, and the time had come to relaunch Modric and send the usurpers packing.

Our work included

Our Solution

Cloud 9 was honoured to help rejuvenate a forgotten brand and bring a British classic into the 21st century. We majored on the quality and British manufacturing that makes Modric so unique, and gave it a new brand identity. This included photography, video, product literature and a stylish book for specifiers.

Launched to some of the world’s best architects at an exclusive launch event on London’s Euston Road, more than 200 top UK and international architects came together on a very tight deadline – and it was a runaway success!

Watch this space: Modric’s comeback is assured.