Modric – Brand identity that’s as beautiful as its products

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Our challenge

[/vc_column_text][vc_separator type=”transparent” up=”23″ up_style=”px” down=”0″ down_style=”px”][vc_column_text]Modric is a classic brand of the 1970s, owned by the world’s most prestigious architectural ironmongers, Allgood.

As time went by, Modric was left behind as the business concentrated on other brands. Fast-forward to today, and the time had come to relaunch Modric and send the usurpers packing.[/vc_column_text][vc_text_separator title=”Our work included” text_position=”left” animation=”animate_width” text_in_box=”no” line_border_style=”solid” up=”30″ line_dots=”no”][vc_row_inner type=”full_width” row_type=”row” use_row_as_full_screen_section_slide=”no” text_align=”center” padding_top=”30″ css_animation=”” box_shadow_on_row=”no”][vc_column_inner width=”1/4″][no_icons icon_pack=”simple_line_icons” simple_line_icons=”icon-tag” fa_size=”fa-lg” custom_size=”40″ type=”normal” position=”center” link=”https://c9dd.com/portfolio_page/portfolio-brand-id/” target=”_self”][vc_separator type=”transparent” up=”0″ up_style=”px” down=”17″ down_style=”px”][no_custom_font font_family=”Montserrat” font_size=”14″ line_height=”20″ font_style=”normal” text_align=”center” font_weight=”400″ text_decoration=”none” text_transform=”capitalize” text_shadow=”no” letter_spacing=”-1″ show_in_border_box=”no” color=”#797066″]Branding[/no_custom_font][/vc_column_inner][vc_column_inner width=”1/4″][no_icons icon_pack=”simple_line_icons” simple_line_icons=”icon-social-youtube” fa_size=”fa-lg” custom_size=”40″ type=”normal” position=”center” link=”https://c9dd.com/portfolio_page/portfolio-video/” target=”_self”][vc_separator type=”transparent” up=”0″ up_style=”px” down=”17″ down_style=”px”][no_custom_font font_family=”Montserrat” font_size=”14″ line_height=”20″ font_style=”normal” text_align=”center” font_weight=”400″ text_decoration=”none” text_transform=”capitalize” text_shadow=”no” letter_spacing=”-1″ show_in_border_box=”no” color=”#797066″]Video[/no_custom_font][/vc_column_inner][vc_column_inner width=”1/4″][no_icons icon_pack=”simple_line_icons” simple_line_icons=”icon-picture” fa_size=”fa-lg” custom_size=”40″ type=”normal” position=”center” link=”https://c9dd.com/portfolio_page/portfolio-photography/” target=”_self”][vc_separator type=”transparent” up=”0″ up_style=”px” down=”17″ down_style=”px”][no_custom_font font_family=”Montserrat” font_size=”14″ line_height=”20″ font_style=”normal” text_align=”center” font_weight=”400″ text_decoration=”none” text_transform=”capitalize” text_shadow=”no” letter_spacing=”-1″ show_in_border_box=”no” color=”#797066″]Photography[/no_custom_font][/vc_column_inner][vc_column_inner width=”1/4″][no_icons icon_pack=”simple_line_icons” simple_line_icons=”icon-book-open” fa_size=”fa-lg” custom_size=”40″ type=”normal” position=”center” link=”https://c9dd.com/portfolio_page/portfolio-design-and-print/” target=”_self”][vc_separator type=”transparent” up=”0″ up_style=”px” down=”17″ down_style=”px”][no_custom_font font_family=”Montserrat” font_size=”14″ line_height=”20″ font_style=”normal” text_align=”center” font_weight=”400″ text_decoration=”none” text_transform=”capitalize” text_shadow=”no” letter_spacing=”-1″ show_in_border_box=”no” 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Our Solution

[/vc_column_text][vc_separator type=”transparent” up=”21″ up_style=”px” down=”0″ down_style=”px”][vc_column_text]Cloud 9 was honoured to help rejuvenate a forgotten brand and bring a British classic into the 21st century. We majored on the quality and British manufacturing that makes Modric so unique, and gave it a new brand identity. This included photography, video, product literature and a stylish book for specifiers.[/vc_column_text][/no_elements_holder_item][/no_elements_holder][/vc_column][/vc_row][vc_row row_type=”row” type=”full_width” use_row_as_full_screen_section=”no” text_align=”left” css_animation=”” box_shadow_on_row=”no” oblique_section=”no” triangle_shape=”no”][vc_column][no_elements_holder number_of_columns=”two_columns” items_float_left=”yes”][no_elements_holder_item aligment=”left” vertical_alignment=”middle” advanced_animations=”no” item_padding_1300_1600=”0″ item_padding_1024_1300=”0″ item_padding_768_1024=”0″ item_padding_600_768=”0″ item_padding_480_600=”0″ item_padding_480=”0″][vc_single_image image=”10808″ img_size=”full” qode_hover_animation=”” qode_css_animation=””][/no_elements_holder_item][no_elements_holder_item aligment=”left” vertical_alignment=”middle” advanced_animations=”no” item_padding_1300_1600=”0″ item_padding_1024_1300=”0″ item_padding_768_1024=”0″ item_padding_600_768=”0″ item_padding_480_600=”0″ item_padding_480=”0″][vc_single_image image=”258″ img_size=”full” qode_hover_animation=”” qode_css_animation=””][/no_elements_holder_item][/no_elements_holder][/vc_column][/vc_row][vc_row row_type=”row” type=”full_width” use_row_as_full_screen_section=”no” text_align=”left” css_animation=”” box_shadow_on_row=”no” oblique_section=”no” triangle_shape=”no”][vc_column][no_elements_holder number_of_columns=”two_columns” switch_to_one_column=”1024″][no_elements_holder_item item_padding=”0 22% 0 17%” aligment=”left” vertical_alignment=”middle” advanced_animations=”no” item_padding_1024_1300=”0 11% 0 10%” item_padding_768_1024=”17% 15% 17% 17%” item_padding_600_768=”17% 15% 22% 17%” item_padding_480_600=”17% 6% 22% 6%”][vc_separator type=”transparent” up=”21″ up_style=”px” down=”0″ down_style=”px”][vc_column_text]

Launched to some of the world’s best architects at an exclusive launch event on London’s Euston Road, more than 200 top UK and international architects came together on a very tight deadline – and it was a runaway success!

Watch this space: Modric’s comeback is assured.

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