Modric is a classic brand of the 1970s, owned by one of the world’s oldest architectural ironmongers, Allgood.
Cloud 9 was chosen to help rejuvenate this forgotten brand and bring a British classic into the 21st century.
We majored on the quality and British manufacturing that made Modric so unique in the 70’s, and gave it a new brand identity. This included photography, video, product literature and a stylish book for specifiers.
Launched to some of the world’s best architects at an exclusive launch event on London’s Euston Road, more than 200 top UK and international architects came together on a very tight deadline – and it was a runaway success!