Modric is a classic brand of the 1970s, owned by the world’s most prestigious architectural ironmongers, Allgood.
As time went by, Modric was left behind as the business concentrated on other brands. Fast-forward to today, and the time had come to relaunch Modric and send the usurpers packing.
Cloud 9 was honoured to help rejuvenate a forgotten brand and bring a British classic into the 21st century. We majored on the quality and British manufacturing that makes Modric so unique, and gave it a new brand identity. This included photography, video, product literature and a stylish book for specifiers.