ALLGOOD MODRIC
Rebranding classic architectural design
Modric is one of the classic architectural ironmongery brand of the 1970s,
created by the world’s oldest architectural ironmongers, Allgood.
OUR CHALLENGE
Modric is a classic brand of the 1970s, owned by one of the world’s oldest architectural ironmongers, Allgood.
As time went by, Modric was left behind as the business concentrated on importing other brands. When the rights to distribute to those brands was stopped, the time had come to relaunch Modric.
OUR SOLUTION
Cloud 9 was chosen to help rejuvenate this forgotten brand and bring a British classic into the 21st century.
We majored on the quality and British manufacturing that made Modric so unique in the 70’s, and gave it a new brand identity. This included photography, video, product literature and a stylish book for specifiers.
Launched to some of the world’s best architects at an exclusive launch event on London’s Euston Road, more than 200 top UK and international architects came together on a very tight deadline – and it was a runaway success!
Our work included videos and photography...
