{"id":8892,"date":"2013-08-22T13:46:46","date_gmt":"2013-08-22T12:46:46","guid":{"rendered":"http:\/\/www.c9dd.com\/?p=8892"},"modified":"2021-01-21T11:53:26","modified_gmt":"2021-01-21T11:53:26","slug":"new-itv-branding","status":"publish","type":"post","link":"https:\/\/c9dd.com\/new-itv-branding\/","title":{"rendered":"New ITV Branding has a fresh new look and feel&#8230;"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"8892\" class=\"elementor elementor-8892\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-686dfb0a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"686dfb0a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4f6f6a1e\" data-id=\"4f6f6a1e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a98beb7 elementor-widget elementor-widget-text-editor\" data-id=\"a98beb7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 30-04-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>This is ITV&#8217;s first re-brand in over a decade, the original ITV logo was designed by the agency Markell Pockett in 1989 and was used all over the UK.<\/p><p>The branding was mainly worked on by ITV&#8217;s in-house creative team with some help from <a title=\"Rudd Studios\" href=\"http:\/\/www.ruddstudio.com\" target=\"_blank\" rel=\"noopener noreferrer\">Rudd Studios<\/a>, the new logo is designed to represent a hand-written style and the colour changes to suit the mood and tone of the programme it is advertising. The friendly curvy look will probably not be to everyones taste but it will certainly position ITV clearly, something the old identity probably didn&#8217;t achieve.<\/p><p>Type specialists <a title=\"Fontsmith\" href=\"http:\/\/www.fontsmith.com\" target=\"_blank\" rel=\"noopener noreferrer\">Fontsmith<\/a>\u00a0also had a part to play\u00a0\u00a0in creating the corporate typeface &#8216;ITV Reem&#8217; which accompanies the logo.\u00a0As well as a new logo, ITV have opted to also gave a slight name change by dropping the &#8216;1&#8217; from ITV1 to just ITV.<\/p><p>The new design is part of ITV&#8217;s multi-million pound re-brand with the aim of strengthening the ITV brand and it&#8217;s relationship with the viewers, it will also be rolled out across all five of its channels as well and various off-air and digital environments.<\/p><p>The new look certainly gives ITV a colourful, youthful and bolder feel and I like the flexible use of the brand across various digital and media applications.<\/p><p>Below are some images of the new brand in use and how it all started with paper and pen!<\/p><h2>The friendly curvy look will probably not be to everyones taste<\/h2>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4ade9ae elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4ade9ae\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-57d33bd\" data-id=\"57d33bd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fc0753c uael-img-grid__column-3 uael-img-grid-tablet__column-3 uael-img-grid-mobile__column-2 uael-ins-normal elementor-widget elementor-widget-uael-image-gallery\" data-id=\"fc0753c\" data-element_type=\"widget\" data-settings=\"{&quot;gallery_columns&quot;:&quot;3&quot;,&quot;gallery_columns_tablet&quot;:&quot;3&quot;,&quot;gallery_columns_mobile&quot;:&quot;2&quot;,&quot;column_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:20,&quot;sizes&quot;:[]},&quot;column_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;column_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:20,&quot;sizes&quot;:[]},&quot;row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"uael-image-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"uael-gallery-parent uael-caption- uael-gallery-unjustified\"><div class=\"uael-img-gallery-wrap uael-img-masonry-wrap uael-img-grid-masonry-wrap uael-masonry uael-image-lightbox-wrap\" data-filter-default=\"All\" data-lightbox_actions=\"[&quot;close&quot;]\" data-lightbox-gallery-loop=\"\"><div class=\"uael-grid-item  uael-img-gallery-item-1\"><div class=\"uael-grid-item-content\"><a class=\"uael-grid-img uael-grid-gallery-img uael-ins-hover elementor-clickable\" data-fancybox=\"uael-gallery\" href=\"https:\/\/c9dd.com\/wp-content\/uploads\/2013\/08\/ITV-rebrand-Rudd-Studio-37-1170x658.jpg\" data-elementor-open-lightbox=\"no\"><div class=\"uael-grid-img-thumbnail uael-ins-target\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/c9dd.com\/wp-content\/uploads\/2013\/08\/ITV-rebrand-Rudd-Studio-37-1170x658-1024x576.jpg\" class=\"attachment-large size-large wp-image-10882\" alt=\"\" title=\"\" srcset=\"https:\/\/c9dd.com\/wp-content\/uploads\/2013\/08\/ITV-rebrand-Rudd-Studio-37-1170x658-1024x576.jpg 1024w, https:\/\/c9dd.com\/wp-content\/uploads\/2013\/08\/ITV-rebrand-Rudd-Studio-37-1170x658-300x169.jpg 300w, https:\/\/c9dd.com\/wp-content\/uploads\/2013\/08\/ITV-rebrand-Rudd-Studio-37-1170x658-768x432.jpg 768w, https:\/\/c9dd.com\/wp-content\/uploads\/2013\/08\/ITV-rebrand-Rudd-Studio-37-1170x658-700x394.jpg 700w, https:\/\/c9dd.com\/wp-content\/uploads\/2013\/08\/ITV-rebrand-Rudd-Studio-37-1170x658.jpg 1170w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/div><div class=\"uael-grid-img-overlay\"><\/div><\/a><\/div><\/div><div class=\"uael-grid-item  uael-img-gallery-item-2\"><div class=\"uael-grid-item-content\"><a class=\"uael-grid-img uael-grid-gallery-img uael-ins-hover elementor-clickable\" data-fancybox=\"uael-gallery\" href=\"https:\/\/c9dd.com\/wp-content\/uploads\/2013\/08\/ITV-rebrand-Rudd-Studio-06-1170x658.jpg\" data-elementor-open-lightbox=\"no\"><div class=\"uael-grid-img-thumbnail uael-ins-target\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/c9dd.com\/wp-content\/uploads\/2013\/08\/ITV-rebrand-Rudd-Studio-06-1170x658-1024x576.jpg\" class=\"attachment-large size-large wp-image-10881\" alt=\"\" title=\"\" srcset=\"https:\/\/c9dd.com\/wp-content\/uploads\/2013\/08\/ITV-rebrand-Rudd-Studio-06-1170x658-1024x576.jpg 1024w, https:\/\/c9dd.com\/wp-content\/uploads\/2013\/08\/ITV-rebrand-Rudd-Studio-06-1170x658-300x169.jpg 300w, https:\/\/c9dd.com\/wp-content\/uploads\/2013\/08\/ITV-rebrand-Rudd-Studio-06-1170x658-768x432.jpg 768w, https:\/\/c9dd.com\/wp-content\/uploads\/2013\/08\/ITV-rebrand-Rudd-Studio-06-1170x658-700x394.jpg 700w, https:\/\/c9dd.com\/wp-content\/uploads\/2013\/08\/ITV-rebrand-Rudd-Studio-06-1170x658.jpg 1170w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/div><div class=\"uael-grid-img-overlay\"><\/div><\/a><\/div><\/div><div class=\"uael-grid-item  uael-img-gallery-item-3\"><div class=\"uael-grid-item-content\"><a class=\"uael-grid-img uael-grid-gallery-img uael-ins-hover elementor-clickable\" data-fancybox=\"uael-gallery\" href=\"https:\/\/c9dd.com\/wp-content\/uploads\/2013\/08\/ITV-rebrand-Rudd-Studio-30-1170x658.jpg\" data-elementor-open-lightbox=\"no\"><div class=\"uael-grid-img-thumbnail uael-ins-target\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/c9dd.com\/wp-content\/uploads\/2013\/08\/ITV-rebrand-Rudd-Studio-30-1170x658-1024x576.jpg\" class=\"attachment-large size-large wp-image-10880\" alt=\"\" title=\"\" srcset=\"https:\/\/c9dd.com\/wp-content\/uploads\/2013\/08\/ITV-rebrand-Rudd-Studio-30-1170x658-1024x576.jpg 1024w, https:\/\/c9dd.com\/wp-content\/uploads\/2013\/08\/ITV-rebrand-Rudd-Studio-30-1170x658-300x169.jpg 300w, https:\/\/c9dd.com\/wp-content\/uploads\/2013\/08\/ITV-rebrand-Rudd-Studio-30-1170x658-768x432.jpg 768w, https:\/\/c9dd.com\/wp-content\/uploads\/2013\/08\/ITV-rebrand-Rudd-Studio-30-1170x658-700x394.jpg 700w, https:\/\/c9dd.com\/wp-content\/uploads\/2013\/08\/ITV-rebrand-Rudd-Studio-30-1170x658.jpg 1170w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/div><div class=\"uael-grid-img-overlay\"><\/div><\/a><\/div><\/div><div class=\"uael-grid-item  uael-img-gallery-item-4\"><div class=\"uael-grid-item-content\"><a class=\"uael-grid-img uael-grid-gallery-img uael-ins-hover elementor-clickable\" data-fancybox=\"uael-gallery\" href=\"https:\/\/c9dd.com\/wp-content\/uploads\/2013\/08\/ITV-rebrand-Rudd-Studio-32-1170x658.jpg\" data-elementor-open-lightbox=\"no\"><div class=\"uael-grid-img-thumbnail uael-ins-target\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/c9dd.com\/wp-content\/uploads\/2013\/08\/ITV-rebrand-Rudd-Studio-32-1170x658-1024x576.jpg\" class=\"attachment-large size-large wp-image-10879\" alt=\"\" title=\"\" srcset=\"https:\/\/c9dd.com\/wp-content\/uploads\/2013\/08\/ITV-rebrand-Rudd-Studio-32-1170x658-1024x576.jpg 1024w, https:\/\/c9dd.com\/wp-content\/uploads\/2013\/08\/ITV-rebrand-Rudd-Studio-32-1170x658-300x169.jpg 300w, https:\/\/c9dd.com\/wp-content\/uploads\/2013\/08\/ITV-rebrand-Rudd-Studio-32-1170x658-768x432.jpg 768w, https:\/\/c9dd.com\/wp-content\/uploads\/2013\/08\/ITV-rebrand-Rudd-Studio-32-1170x658-700x394.jpg 700w, https:\/\/c9dd.com\/wp-content\/uploads\/2013\/08\/ITV-rebrand-Rudd-Studio-32-1170x658.jpg 1170w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/div><div class=\"uael-grid-img-overlay\"><\/div><\/a><\/div><\/div><div class=\"uael-grid-item  uael-img-gallery-item-5\"><div class=\"uael-grid-item-content\"><a class=\"uael-grid-img uael-grid-gallery-img uael-ins-hover elementor-clickable\" data-fancybox=\"uael-gallery\" href=\"https:\/\/c9dd.com\/wp-content\/uploads\/2013\/08\/ITV-rebrand-Rudd-Studio-04-1170x658.jpg\" data-elementor-open-lightbox=\"no\"><div class=\"uael-grid-img-thumbnail uael-ins-target\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/c9dd.com\/wp-content\/uploads\/2013\/08\/ITV-rebrand-Rudd-Studio-04-1170x658-1024x576.jpg\" class=\"attachment-large size-large wp-image-10878\" alt=\"\" title=\"\" srcset=\"https:\/\/c9dd.com\/wp-content\/uploads\/2013\/08\/ITV-rebrand-Rudd-Studio-04-1170x658-1024x576.jpg 1024w, https:\/\/c9dd.com\/wp-content\/uploads\/2013\/08\/ITV-rebrand-Rudd-Studio-04-1170x658-300x169.jpg 300w, https:\/\/c9dd.com\/wp-content\/uploads\/2013\/08\/ITV-rebrand-Rudd-Studio-04-1170x658-768x432.jpg 768w, https:\/\/c9dd.com\/wp-content\/uploads\/2013\/08\/ITV-rebrand-Rudd-Studio-04-1170x658-700x394.jpg 700w, https:\/\/c9dd.com\/wp-content\/uploads\/2013\/08\/ITV-rebrand-Rudd-Studio-04-1170x658.jpg 1170w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/div><div class=\"uael-grid-img-overlay\"><\/div><\/a><\/div><\/div><div class=\"uael-grid-item  uael-img-gallery-item-6\"><div class=\"uael-grid-item-content\"><a class=\"uael-grid-img uael-grid-gallery-img uael-ins-hover elementor-clickable\" data-fancybox=\"uael-gallery\" href=\"https:\/\/c9dd.com\/wp-content\/uploads\/2016\/02\/gallery_itv-pressrelease-screen-rgbfinal151112.jpg\" data-elementor-open-lightbox=\"no\"><div class=\"uael-grid-img-thumbnail uael-ins-target\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"589\" src=\"https:\/\/c9dd.com\/wp-content\/uploads\/2016\/02\/gallery_itv-pressrelease-screen-rgbfinal151112-1024x589.jpg\" class=\"attachment-large size-large wp-image-10873\" alt=\"\" title=\"\" srcset=\"https:\/\/c9dd.com\/wp-content\/uploads\/2016\/02\/gallery_itv-pressrelease-screen-rgbfinal151112-1024x589.jpg 1024w, https:\/\/c9dd.com\/wp-content\/uploads\/2016\/02\/gallery_itv-pressrelease-screen-rgbfinal151112-300x173.jpg 300w, https:\/\/c9dd.com\/wp-content\/uploads\/2016\/02\/gallery_itv-pressrelease-screen-rgbfinal151112-768x442.jpg 768w, https:\/\/c9dd.com\/wp-content\/uploads\/2016\/02\/gallery_itv-pressrelease-screen-rgbfinal151112-700x403.jpg 700w, https:\/\/c9dd.com\/wp-content\/uploads\/2016\/02\/gallery_itv-pressrelease-screen-rgbfinal151112.jpg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/div><div class=\"uael-grid-img-overlay\"><\/div><\/a><\/div><\/div><div class=\"uael-grid-item  uael-img-gallery-item-7\"><div class=\"uael-grid-item-content\"><a class=\"uael-grid-img uael-grid-gallery-img uael-ins-hover elementor-clickable\" data-fancybox=\"uael-gallery\" href=\"https:\/\/c9dd.com\/wp-content\/uploads\/2016\/02\/itv-logo-screen-application-2.jpg\" data-elementor-open-lightbox=\"no\"><div class=\"uael-grid-img-thumbnail uael-ins-target\"><img loading=\"lazy\" decoding=\"async\" width=\"618\" height=\"344\" src=\"https:\/\/c9dd.com\/wp-content\/uploads\/2016\/02\/itv-logo-screen-application-2.jpg\" class=\"attachment-large size-large wp-image-10877\" alt=\"\" title=\"\" srcset=\"https:\/\/c9dd.com\/wp-content\/uploads\/2016\/02\/itv-logo-screen-application-2.jpg 618w, https:\/\/c9dd.com\/wp-content\/uploads\/2016\/02\/itv-logo-screen-application-2-300x167.jpg 300w\" sizes=\"(max-width: 618px) 100vw, 618px\" \/><\/div><div class=\"uael-grid-img-overlay\"><\/div><\/a><\/div><\/div><div class=\"uael-grid-item  uael-img-gallery-item-8\"><div class=\"uael-grid-item-content\"><a class=\"uael-grid-img uael-grid-gallery-img uael-ins-hover elementor-clickable\" data-fancybox=\"uael-gallery\" href=\"https:\/\/c9dd.com\/wp-content\/uploads\/2016\/02\/ITVBe.-Logo.jpeg\" data-elementor-open-lightbox=\"no\"><div class=\"uael-grid-img-thumbnail uael-ins-target\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"500\" src=\"https:\/\/c9dd.com\/wp-content\/uploads\/2016\/02\/ITVBe.-Logo.jpeg\" class=\"attachment-large size-large wp-image-10876\" alt=\"\" title=\"\" srcset=\"https:\/\/c9dd.com\/wp-content\/uploads\/2016\/02\/ITVBe.-Logo.jpeg 900w, https:\/\/c9dd.com\/wp-content\/uploads\/2016\/02\/ITVBe.-Logo-300x167.jpeg 300w, https:\/\/c9dd.com\/wp-content\/uploads\/2016\/02\/ITVBe.-Logo-768x427.jpeg 768w, https:\/\/c9dd.com\/wp-content\/uploads\/2016\/02\/ITVBe.-Logo-700x389.jpeg 700w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/div><div class=\"uael-grid-img-overlay\"><\/div><\/a><\/div><\/div><div class=\"uael-grid-item  uael-img-gallery-item-9\"><div class=\"uael-grid-item-content\"><a class=\"uael-grid-img uael-grid-gallery-img uael-ins-hover elementor-clickable\" data-fancybox=\"uael-gallery\" href=\"https:\/\/c9dd.com\/wp-content\/uploads\/2016\/02\/ITV234C-2013.png\" data-elementor-open-lightbox=\"no\"><div class=\"uael-grid-img-thumbnail uael-ins-target\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"320\" src=\"https:\/\/c9dd.com\/wp-content\/uploads\/2016\/02\/ITV234C-2013.png\" class=\"attachment-large size-large wp-image-10875\" alt=\"\" title=\"\" srcset=\"https:\/\/c9dd.com\/wp-content\/uploads\/2016\/02\/ITV234C-2013.png 640w, https:\/\/c9dd.com\/wp-content\/uploads\/2016\/02\/ITV234C-2013-300x150.png 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/div><div class=\"uael-grid-img-overlay\"><\/div><\/a><\/div><\/div><div class=\"uael-grid-item  uael-img-gallery-item-10\"><div class=\"uael-grid-item-content\"><a class=\"uael-grid-img uael-grid-gallery-img uael-ins-hover elementor-clickable\" data-fancybox=\"uael-gallery\" href=\"https:\/\/c9dd.com\/wp-content\/uploads\/2013\/04\/ITVReem.jpg\" data-elementor-open-lightbox=\"no\"><div class=\"uael-grid-img-thumbnail uael-ins-target\"><img loading=\"lazy\" decoding=\"async\" width=\"851\" height=\"315\" src=\"https:\/\/c9dd.com\/wp-content\/uploads\/2013\/04\/ITVReem.jpg\" class=\"attachment-large size-large wp-image-8912\" alt=\"\" title=\"\" srcset=\"https:\/\/c9dd.com\/wp-content\/uploads\/2013\/04\/ITVReem.jpg 851w, https:\/\/c9dd.com\/wp-content\/uploads\/2013\/04\/ITVReem-300x111.jpg 300w, https:\/\/c9dd.com\/wp-content\/uploads\/2013\/04\/ITVReem-768x284.jpg 768w, https:\/\/c9dd.com\/wp-content\/uploads\/2013\/04\/ITVReem-700x259.jpg 700w\" sizes=\"(max-width: 851px) 100vw, 851px\" \/><\/div><div class=\"uael-grid-img-overlay\"><\/div><\/a><\/div><\/div><div class=\"uael-grid-item  uael-img-gallery-item-11\"><div class=\"uael-grid-item-content\"><a class=\"uael-grid-img uael-grid-gallery-img uael-ins-hover elementor-clickable\" data-fancybox=\"uael-gallery\" href=\"https:\/\/c9dd.com\/wp-content\/uploads\/2013\/04\/ITV-new-logo.jpg\" data-elementor-open-lightbox=\"no\"><div class=\"uael-grid-img-thumbnail uael-ins-target\"><img loading=\"lazy\" decoding=\"async\" width=\"851\" height=\"315\" src=\"https:\/\/c9dd.com\/wp-content\/uploads\/2013\/04\/ITV-new-logo.jpg\" class=\"attachment-large size-large wp-image-8897\" alt=\"\" title=\"\" srcset=\"https:\/\/c9dd.com\/wp-content\/uploads\/2013\/04\/ITV-new-logo.jpg 851w, https:\/\/c9dd.com\/wp-content\/uploads\/2013\/04\/ITV-new-logo-300x111.jpg 300w, https:\/\/c9dd.com\/wp-content\/uploads\/2013\/04\/ITV-new-logo-768x284.jpg 768w, https:\/\/c9dd.com\/wp-content\/uploads\/2013\/04\/ITV-new-logo-700x259.jpg 700w\" sizes=\"(max-width: 851px) 100vw, 851px\" \/><\/div><div class=\"uael-grid-img-overlay\"><\/div><\/a><\/div><\/div><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>This is ITV&#8217;s first re-brand in over a decade, the original ITV logo was designed by the agency Markell Pockett in 1989 and was used all over the UK.<\/p>\n","protected":false},"author":1,"featured_media":10872,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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