like this one<\/a>.<\/p>\nIt takes literally just one minute for someone with a smartphone to find and install the reader.<\/p>\n
Once you have acquired one of the apps, you load it up and then you point your smartphone camera at the QR code. It then scans it and takes the action that is encoded within the QR code.<\/p>\n
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Why use them?<\/h3>\n
There are many reasons why you should be taking advantage of QR codes as part of your marketing activity. The most important is that it provides the ability to transfer your message\/product from an analogue (printed) media to a digital medium such as the one that most people carry around in their pocket! They also allow you to increase response rates (almost anyone who knows what they are finds it difficult to resist scanning them).<\/p>\n
\n- Measure the effectiveness of your campaign; different QR codes can be generated for each individual project and tracked.<\/span><\/li>\n
- Integrate print, mobile and Internet marketing with three \u201ctouch points\u201d, in one printed item.<\/span><\/li>\n
- Plus, you will be at the cutting edge of a marketing strategy that is still relatively new in the United Kingdom.<\/span><\/li>\n<\/ul>\n
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How you might use them<\/h3>\n
Your business can use QR codes by adding them to any print advertising such as flyers, posters, invitations, advertisements in the printed media and they can contain:<\/p>\n
\n- Product details<\/span><\/li>\n
- Contact details<\/span><\/li>\n
- Offer details<\/span><\/li>\n
- Event details<\/span><\/li>\n
- Competition details<\/span><\/li>\n
- A coupon<\/span><\/li>\n
- Twitter or Facebook engagement<\/span><\/li>\n
- A link to your YouTube video<\/span><\/li>\n<\/ul>\n
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Will your customers use them?<\/h3>\n
Usage numbers are growing rapidly and people are becoming more inquisitive. Those that already use QR codes will undoubtedly be receptive to your presence on the web, your Twitter Facebook, YouTube presence etc.<\/p>\n
If you\u2019re still not sure about QR codes, here is a video that may encourage you to try for yourself.<\/p>\n