We have been asked a lot about “What size should a email be?” Well you may think that as websites have got wider, due to screen resolutions getting bigger, emails would follow suit. Unfortunately this isn’t the case. Seeing as a website can only be viewed with a web browser, it is easier to know how much space you have to play with. Emails however can be displayed both online and offline, in a multitude of email clients & devices.<\/p>\n
You\u2019ve probably also noticed that the majority of email newsletters you receive these days are designed with a fixed width as opposed to a ‘fluid’ layout.<\/p>\n
This is because the most email clients and web-based email providers don\u2019t use the full width of your screen to display an email message. Whether it\u2019s advertising on Gmail, a menu in Hotmail or your Inbox in Outlook, a chunk of screen real estate is often already being used.<\/p>\n
Remember, your recipients are busy and impatient, so horizontal scroll bars are even more of a no-no in email than a web page. Because of this, it is a good idea to keep your emails to a fixed width of no more than 550-600 pixels. This should ensure that in the majority of cases, your subscribers can view your email as you intended.<\/p>\n
Obviously the height of each email you send will vary depending on the amount of content. At the same time, it\u2019s good to keep in mind that a lot of your recipients may scan your email in a preview pane before they decide to read the entire thing.<\/p>\n
The average preview pane is around 300-500 pixels high, so make sure you include any important bits of your email in this area. First impressions count. A good way to check how your email looks in a variety of email readers is to use our[intlink id=”2493″ type=”page”]design and spam testing tool[\/intlink], which gives you screenshots of your campaign as it will appear.<\/p>\n","protected":false},"excerpt":{"rendered":"
We have been asked a lot about “What size should a email be?” Well you may think that as websites have got wider, due to screen resolutions getting bigger, emails would follow suit. Unfortunately this isn’t the case. Seeing as a website can only be viewed with a web browser, it is easier to know […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[49,53,55,60],"tags":[],"_links":{"self":[{"href":"https:\/\/c9dd.com\/wp-json\/wp\/v2\/posts\/2855"}],"collection":[{"href":"https:\/\/c9dd.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/c9dd.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/c9dd.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/c9dd.com\/wp-json\/wp\/v2\/comments?post=2855"}],"version-history":[{"count":0,"href":"https:\/\/c9dd.com\/wp-json\/wp\/v2\/posts\/2855\/revisions"}],"wp:attachment":[{"href":"https:\/\/c9dd.com\/wp-json\/wp\/v2\/media?parent=2855"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/c9dd.com\/wp-json\/wp\/v2\/categories?post=2855"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/c9dd.com\/wp-json\/wp\/v2\/tags?post=2855"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}