{"id":11448,"date":"2020-11-25T11:56:59","date_gmt":"2020-11-25T11:56:59","guid":{"rendered":"http:\/\/c9dd.com\/?post_type=case_studies&#038;p=11448"},"modified":"2021-07-29T11:21:53","modified_gmt":"2021-07-29T10:21:53","slug":"morso","status":"publish","type":"case_studies","link":"https:\/\/c9dd.com\/case-studies\/morso\/","title":{"rendered":"Mors\u00f8 &#8211; We were asked to turn up the advertising warmth"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"11448\" class=\"elementor elementor-11448\" data-elementor-post-type=\"case_studies\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8ad2a47 elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"8ad2a47\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;none&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-512d940\" data-id=\"512d940\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e3d81e7 elementor-widget elementor-widget-heading\" data-id=\"e3d81e7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-default\">MORS\u00d8<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3981bf1 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"3981bf1\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Warming up Mors\u00f8<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e9cc56 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"6e9cc56\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Mors\u00f8 is a Danish manufacturer of wood-burning stoves.<br \/>Their products are beautifully made to impeccable quality standards.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-80e61d7 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"80e61d7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4682818\" data-id=\"4682818\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-617a17d elementor-widget elementor-widget-heading\" data-id=\"617a17d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">OUR CHALLENGE<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a656589 elementor-widget elementor-widget-text-editor\" data-id=\"a656589\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><a href=\"https:\/\/morsoe.com\/en\/\" target=\"_blank\" rel=\"noopener\">Mors\u00f8<\/a> is a Danish manufacturer of wood-burning stoves.<br \/>Their products are beautifully made to impeccable quality standards. However in true Scandinavian style, their advertising was minimalist and a little cold. It was very \u2018product\u2019 orientated and lacked the genuine emotion that customers the world over feel for their <a href=\"https:\/\/morsoe.com\/en\/\" target=\"_blank\" rel=\"noopener\">Mors\u00f8<\/a> stove.<\/p><p>We were asked to turn up the warmth.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-aae88ed\" data-id=\"aae88ed\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5ce2de6 elementor-widget elementor-widget-image\" data-id=\"5ce2de6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"736\" src=\"https:\/\/c9dd.com\/wp-content\/uploads\/2016\/01\/morso-ad-1024x736.jpg\" class=\"attachment-large size-large wp-image-150\" alt=\"\" srcset=\"https:\/\/c9dd.com\/wp-content\/uploads\/2016\/01\/morso-ad-1024x736.jpg 1024w, https:\/\/c9dd.com\/wp-content\/uploads\/2016\/01\/morso-ad-300x216.jpg 300w, https:\/\/c9dd.com\/wp-content\/uploads\/2016\/01\/morso-ad-768x552.jpg 768w, https:\/\/c9dd.com\/wp-content\/uploads\/2016\/01\/morso-ad-700x503.jpg 700w, https:\/\/c9dd.com\/wp-content\/uploads\/2016\/01\/morso-ad.jpg 1900w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3df2313 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3df2313\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-cb34e2f\" data-id=\"cb34e2f\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a0111eb elementor-widget elementor-widget-spacer\" data-id=\"a0111eb\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-column .elementor-spacer-inner{height:var(--spacer-size)}.e-con{--container-widget-width:100%}.e-con-inner>.elementor-widget-spacer,.e-con>.elementor-widget-spacer{width:var(--container-widget-width,var(--spacer-size));--align-self:var(--container-widget-align-self,initial);--flex-shrink:0}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container,.e-con>.elementor-widget-spacer>.elementor-widget-container{height:100%;width:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer{height:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner{height:var(--container-widget-height,var(--spacer-size))}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty,.e-con>.elementor-widget-spacer.elementor-widget-empty{position:relative;min-height:22px;min-width:22px}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon,.e-con>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon{position:absolute;top:0;bottom:0;left:0;right:0;margin:auto;padding:0;width:22px;height:22px}<\/style>\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-8c9b652\" data-id=\"8c9b652\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b1b0b96 elementor-widget elementor-widget-heading\" data-id=\"b1b0b96\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">OUR SOLUTION\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ae98d15 elementor-widget elementor-widget-text-editor\" data-id=\"ae98d15\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Our approach was to create a series of \u2018Mors\u00f8 moments\u2019 that sat under the campaign \u2018Every stove has a story\u2019. Each communication tells of a <a href=\"https:\/\/morsoe.com\/en\/\" target=\"_blank\" rel=\"noopener\">Mors\u00f8<\/a> stove touching a different person\u2019s life to become something much more important than just a feature of their home.<\/p><p>The stoves are still the hero of the advertising. And the room sets, the models and the photography continue to reflect the brand\u2019s Scandinavian roots. But the emotional attachment that\u2019s so important to the product experience is now conveyed far more eloquently. So consumers can imagine the difference a <a href=\"https:\/\/morsoe.com\/en\/\" target=\"_blank\" rel=\"noopener\">Mors\u00f8<\/a> could make to their own home.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e355d76 elementor-section-content-middle elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e355d76\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-cc679f8\" data-id=\"cc679f8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-55f826b elementor-widget elementor-widget-heading\" data-id=\"55f826b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The campaign appeared in national press, online and at point-of-sale in Mors\u00f8 stockists. Cloud 9 was responsible for all elements of the work, including:<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0587fd3 elementor-widget elementor-widget-text-editor\" data-id=\"0587fd3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li>Advertising strategy<\/li><li>Copywriting<\/li><li>Location photoshoot<\/li><li>Model sourcing and management<\/li><li>Set and model styling<\/li><li>Photo retouching<\/li><li>Media buying<\/li><li>Advert design and artworking<\/li><li>Effectiveness evaluation<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-cd30d0d\" data-id=\"cd30d0d\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;background_motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;background_motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;background_motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:4,&quot;sizes&quot;:[]},&quot;background_motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;background_motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:4,&quot;sizes&quot;:[]},&quot;motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c68f93d elementor-widget elementor-widget-spacer\" data-id=\"c68f93d\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-df66e73 elementor-section-height-min-height elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"df66e73\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;,&quot;background_motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;background_motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;background_motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:4,&quot;sizes&quot;:[]},&quot;background_motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;background_motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ba4e0cf\" data-id=\"ba4e0cf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b30d194 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b30d194\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3792569\" data-id=\"3792569\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-574838b elementor-widget elementor-widget-heading\" data-id=\"574838b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Was the client happy?\nWell, see what he has to say for yourself\u2026<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-64664e0 elementor-widget elementor-widget-heading\" data-id=\"64664e0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">#ONCLOUD9<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-44bcc1a\" data-id=\"44bcc1a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bbedf2d elementor-widget elementor-widget-video\" data-id=\"bbedf2d\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-widget-video .elementor-widget-container{overflow:hidden;transform:translateZ(0)}.elementor-widget-video .elementor-wrapper{aspect-ratio:var(--video-aspect-ratio)}.elementor-widget-video .elementor-wrapper iframe,.elementor-widget-video .elementor-wrapper video{height:100%;width:100%;display:flex;border:none;background-color:#000}@supports not (aspect-ratio:1\/1){.elementor-widget-video .elementor-wrapper{position:relative;overflow:hidden;height:0;padding-bottom:calc(100% \/ var(--video-aspect-ratio))}.elementor-widget-video .elementor-wrapper iframe,.elementor-widget-video .elementor-wrapper video{position:absolute;top:0;right:0;bottom:0;left:0}}.elementor-widget-video .elementor-open-inline .elementor-custom-embed-image-overlay{position:absolute;top:0;right:0;bottom:0;left:0;background-size:cover;background-position:50%}.elementor-widget-video .elementor-custom-embed-image-overlay{cursor:pointer;text-align:center}.elementor-widget-video .elementor-custom-embed-image-overlay:hover .elementor-custom-embed-play i{opacity:1}.elementor-widget-video .elementor-custom-embed-image-overlay img{display:block;width:100%;aspect-ratio:var(--video-aspect-ratio);-o-object-fit:cover;object-fit:cover;-o-object-position:center center;object-position:center center}@supports not (aspect-ratio:1\/1){.elementor-widget-video .elementor-custom-embed-image-overlay{position:relative;overflow:hidden;height:0;padding-bottom:calc(100% \/ var(--video-aspect-ratio))}.elementor-widget-video .elementor-custom-embed-image-overlay img{position:absolute;top:0;right:0;bottom:0;left:0}}.elementor-widget-video .e-hosted-video .elementor-video{-o-object-fit:cover;object-fit:cover}.e-con-inner>.elementor-widget-video,.e-con>.elementor-widget-video{width:var(--container-widget-width);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"clipboard-write\" title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/65378044?color&amp;autopause=0&amp;loop=0&amp;muted=0&amp;title=0&amp;portrait=0&amp;byline=0#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4a42977 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"4a42977\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-38315d4\" data-id=\"38315d4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bc44719 uael-img-grid__column-3 uael-img-grid-tablet__column-3 uael-img-grid-mobile__column-2 uael-ins-normal elementor-widget elementor-widget-uael-image-gallery\" data-id=\"bc44719\" data-element_type=\"widget\" data-settings=\"{&quot;gallery_columns&quot;:&quot;3&quot;,&quot;column_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;gallery_columns_tablet&quot;:&quot;3&quot;,&quot;gallery_columns_mobile&quot;:&quot;2&quot;,&quot;column_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;column_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"uael-image-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"uael-gallery-parent uael-caption- uael-gallery-unjustified\"><div class=\"uael-img-gallery-wrap uael-img-masonry-wrap uael-img-grid-masonry-wrap uael-masonry\" data-filter-default=\"All\"><div class=\"uael-grid-item  uael-img-gallery-item-1\"><div class=\"uael-grid-item-content\"><a class=\"uael-grid-img uael-grid-gallery-img uael-ins-hover elementor-clickable\" target=\"_blank\" rel=\"dofollow\" href=\"https:\/\/c9dd.com\/wp-content\/uploads\/2016\/02\/Morso_adds_22_23_4_15_504.jpg\" data-elementor-open-lightbox=\"no\"><div class=\"uael-grid-img-thumbnail uael-ins-target\"><img decoding=\"async\" width=\"695\" height=\"1024\" src=\"https:\/\/c9dd.com\/wp-content\/uploads\/2016\/02\/Morso_adds_22_23_4_15_504-695x1024.jpg\" class=\"attachment-large size-large wp-image-10785\" alt=\"\" title=\"\" srcset=\"https:\/\/c9dd.com\/wp-content\/uploads\/2016\/02\/Morso_adds_22_23_4_15_504-695x1024.jpg 695w, https:\/\/c9dd.com\/wp-content\/uploads\/2016\/02\/Morso_adds_22_23_4_15_504-204x300.jpg 204w, https:\/\/c9dd.com\/wp-content\/uploads\/2016\/02\/Morso_adds_22_23_4_15_504-700x1032.jpg 700w, https:\/\/c9dd.com\/wp-content\/uploads\/2016\/02\/Morso_adds_22_23_4_15_504-14x20.jpg 14w, https:\/\/c9dd.com\/wp-content\/uploads\/2016\/02\/Morso_adds_22_23_4_15_504.jpg 950w\" sizes=\"(max-width: 695px) 100vw, 695px\" \/><\/div><div class=\"uael-grid-img-overlay\"><\/div><\/a><\/div><\/div><div class=\"uael-grid-item  uael-img-gallery-item-2\"><div class=\"uael-grid-item-content\"><a class=\"uael-grid-img uael-grid-gallery-img uael-ins-hover elementor-clickable\" target=\"_blank\" rel=\"dofollow\" href=\"https:\/\/c9dd.com\/wp-content\/uploads\/2016\/02\/Morso_adds_22_23_4_15_322-3.jpg\" data-elementor-open-lightbox=\"no\"><div class=\"uael-grid-img-thumbnail uael-ins-target\"><img decoding=\"async\" width=\"1024\" height=\"766\" src=\"https:\/\/c9dd.com\/wp-content\/uploads\/2016\/02\/Morso_adds_22_23_4_15_322-3-1024x766.jpg\" class=\"attachment-large size-large wp-image-10802\" alt=\"\" title=\"\" srcset=\"https:\/\/c9dd.com\/wp-content\/uploads\/2016\/02\/Morso_adds_22_23_4_15_322-3-1024x766.jpg 1024w, https:\/\/c9dd.com\/wp-content\/uploads\/2016\/02\/Morso_adds_22_23_4_15_322-3-300x224.jpg 300w, https:\/\/c9dd.com\/wp-content\/uploads\/2016\/02\/Morso_adds_22_23_4_15_322-3-768x574.jpg 768w, https:\/\/c9dd.com\/wp-content\/uploads\/2016\/02\/Morso_adds_22_23_4_15_322-3-306x229.jpg 306w, https:\/\/c9dd.com\/wp-content\/uploads\/2016\/02\/Morso_adds_22_23_4_15_322-3-700x524.jpg 700w, https:\/\/c9dd.com\/wp-content\/uploads\/2016\/02\/Morso_adds_22_23_4_15_322-3.jpg 1500w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/div><div class=\"uael-grid-img-overlay\"><\/div><\/a><\/div><\/div><div class=\"uael-grid-item  uael-img-gallery-item-3\"><div class=\"uael-grid-item-content\"><a class=\"uael-grid-img uael-grid-gallery-img uael-ins-hover elementor-clickable\" target=\"_blank\" rel=\"dofollow\" href=\"https:\/\/c9dd.com\/wp-content\/uploads\/2016\/02\/Morso_adds_22_23_4_15_388.jpg\" data-elementor-open-lightbox=\"no\"><div class=\"uael-grid-img-thumbnail uael-ins-target\"><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/c9dd.com\/wp-content\/uploads\/2016\/02\/Morso_adds_22_23_4_15_388-683x1024.jpg\" class=\"attachment-large size-large wp-image-10787\" alt=\"\" title=\"\" srcset=\"https:\/\/c9dd.com\/wp-content\/uploads\/2016\/02\/Morso_adds_22_23_4_15_388-683x1024.jpg 683w, https:\/\/c9dd.com\/wp-content\/uploads\/2016\/02\/Morso_adds_22_23_4_15_388-200x300.jpg 200w, https:\/\/c9dd.com\/wp-content\/uploads\/2016\/02\/Morso_adds_22_23_4_15_388-768x1152.jpg 768w, https:\/\/c9dd.com\/wp-content\/uploads\/2016\/02\/Morso_adds_22_23_4_15_388-700x1050.jpg 700w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><\/div><div class=\"uael-grid-img-overlay\"><\/div><\/a><\/div><\/div><div class=\"uael-grid-item  uael-img-gallery-item-4\"><div class=\"uael-grid-item-content\"><a class=\"uael-grid-img uael-grid-gallery-img uael-ins-hover elementor-clickable\" target=\"_blank\" rel=\"dofollow\" href=\"https:\/\/c9dd.com\/wp-content\/uploads\/2016\/01\/Mors\u00f8-Marketing.jpg\" data-elementor-open-lightbox=\"no\"><div class=\"uael-grid-img-thumbnail uael-ins-target\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"755\" src=\"https:\/\/c9dd.com\/wp-content\/uploads\/2016\/01\/Mors\u00f8-Marketing-1024x755.jpg\" class=\"attachment-large size-large wp-image-10390\" alt=\"Mors\u00f8 Email Marketing\" title=\"\" srcset=\"https:\/\/c9dd.com\/wp-content\/uploads\/2016\/01\/Mors\u00f8-Marketing-1024x755.jpg 1024w, https:\/\/c9dd.com\/wp-content\/uploads\/2016\/01\/Mors\u00f8-Marketing-300x221.jpg 300w, https:\/\/c9dd.com\/wp-content\/uploads\/2016\/01\/Mors\u00f8-Marketing-700x516.jpg 700w, https:\/\/c9dd.com\/wp-content\/uploads\/2016\/01\/Mors\u00f8-Marketing-20x15.jpg 20w, https:\/\/c9dd.com\/wp-content\/uploads\/2016\/01\/Mors\u00f8-Marketing.jpg 1900w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/div><div class=\"uael-grid-img-overlay\"><\/div><\/a><\/div><\/div><div class=\"uael-grid-item  uael-img-gallery-item-5\"><div class=\"uael-grid-item-content\"><a class=\"uael-grid-img uael-grid-gallery-img uael-ins-hover elementor-clickable\" target=\"_blank\" rel=\"dofollow\" href=\"https:\/\/c9dd.com\/wp-content\/uploads\/2016\/01\/Mors\u00f8-Fires-Website.jpg\" data-elementor-open-lightbox=\"no\"><div class=\"uael-grid-img-thumbnail uael-ins-target\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"755\" src=\"https:\/\/c9dd.com\/wp-content\/uploads\/2016\/01\/Mors\u00f8-Fires-Website-1024x755.jpg\" class=\"attachment-large size-large wp-image-505\" alt=\"\" title=\"\" srcset=\"https:\/\/c9dd.com\/wp-content\/uploads\/2016\/01\/Mors\u00f8-Fires-Website-1024x755.jpg 1024w, https:\/\/c9dd.com\/wp-content\/uploads\/2016\/01\/Mors\u00f8-Fires-Website-300x221.jpg 300w, https:\/\/c9dd.com\/wp-content\/uploads\/2016\/01\/Mors\u00f8-Fires-Website-700x516.jpg 700w, https:\/\/c9dd.com\/wp-content\/uploads\/2016\/01\/Mors\u00f8-Fires-Website-20x15.jpg 20w, https:\/\/c9dd.com\/wp-content\/uploads\/2016\/01\/Mors\u00f8-Fires-Website.jpg 1900w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/div><div class=\"uael-grid-img-overlay\"><\/div><\/a><\/div><\/div><div class=\"uael-grid-item  uael-img-gallery-item-6\"><div class=\"uael-grid-item-content\"><a class=\"uael-grid-img uael-grid-gallery-img uael-ins-hover elementor-clickable\" target=\"_blank\" rel=\"dofollow\" href=\"https:\/\/c9dd.com\/wp-content\/uploads\/2016\/01\/Mors\u00f8-Advertising-Group.jpg\" data-elementor-open-lightbox=\"no\"><div class=\"uael-grid-img-thumbnail uael-ins-target\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"755\" src=\"https:\/\/c9dd.com\/wp-content\/uploads\/2016\/01\/Mors\u00f8-Advertising-Group-1024x755.jpg\" class=\"attachment-large size-large wp-image-194\" alt=\"\" title=\"\" srcset=\"https:\/\/c9dd.com\/wp-content\/uploads\/2016\/01\/Mors\u00f8-Advertising-Group-1024x755.jpg 1024w, https:\/\/c9dd.com\/wp-content\/uploads\/2016\/01\/Mors\u00f8-Advertising-Group-300x221.jpg 300w, https:\/\/c9dd.com\/wp-content\/uploads\/2016\/01\/Mors\u00f8-Advertising-Group-768x566.jpg 768w, https:\/\/c9dd.com\/wp-content\/uploads\/2016\/01\/Mors\u00f8-Advertising-Group-700x516.jpg 700w, https:\/\/c9dd.com\/wp-content\/uploads\/2016\/01\/Mors\u00f8-Advertising-Group.jpg 1900w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/div><div class=\"uael-grid-img-overlay\"><\/div><\/a><\/div><\/div><div class=\"uael-grid-item  uael-img-gallery-item-7\"><div class=\"uael-grid-item-content\"><a class=\"uael-grid-img uael-grid-gallery-img uael-ins-hover elementor-clickable\" target=\"_blank\" rel=\"dofollow\" href=\"https:\/\/c9dd.com\/wp-content\/uploads\/2016\/01\/meandmymorso_table-1.jpg\" data-elementor-open-lightbox=\"no\"><div class=\"uael-grid-img-thumbnail uael-ins-target\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/c9dd.com\/wp-content\/uploads\/2016\/01\/meandmymorso_table-1-1024x683.jpg\" class=\"attachment-large size-large wp-image-149\" alt=\"\" title=\"\" srcset=\"https:\/\/c9dd.com\/wp-content\/uploads\/2016\/01\/meandmymorso_table-1-1024x683.jpg 1024w, https:\/\/c9dd.com\/wp-content\/uploads\/2016\/01\/meandmymorso_table-1-300x200.jpg 300w, https:\/\/c9dd.com\/wp-content\/uploads\/2016\/01\/meandmymorso_table-1-768x512.jpg 768w, https:\/\/c9dd.com\/wp-content\/uploads\/2016\/01\/meandmymorso_table-1-700x467.jpg 700w, https:\/\/c9dd.com\/wp-content\/uploads\/2016\/01\/meandmymorso_table-1.jpg 1900w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/div><div class=\"uael-grid-img-overlay\"><\/div><\/a><\/div><\/div><div class=\"uael-grid-item  uael-img-gallery-item-8\"><div class=\"uael-grid-item-content\"><a class=\"uael-grid-img uael-grid-gallery-img uael-ins-hover elementor-clickable\" target=\"_blank\" rel=\"dofollow\" href=\"https:\/\/c9dd.com\/wp-content\/uploads\/2016\/01\/all-ads_morso.jpg\" data-elementor-open-lightbox=\"no\"><div class=\"uael-grid-img-thumbnail uael-ins-target\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"672\" src=\"https:\/\/c9dd.com\/wp-content\/uploads\/2016\/01\/all-ads_morso-1024x672.jpg\" class=\"attachment-large size-large wp-image-146\" alt=\"\" title=\"\" srcset=\"https:\/\/c9dd.com\/wp-content\/uploads\/2016\/01\/all-ads_morso-1024x672.jpg 1024w, https:\/\/c9dd.com\/wp-content\/uploads\/2016\/01\/all-ads_morso-300x197.jpg 300w, https:\/\/c9dd.com\/wp-content\/uploads\/2016\/01\/all-ads_morso-768x504.jpg 768w, https:\/\/c9dd.com\/wp-content\/uploads\/2016\/01\/all-ads_morso-700x459.jpg 700w, https:\/\/c9dd.com\/wp-content\/uploads\/2016\/01\/all-ads_morso.jpg 1900w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/div><div class=\"uael-grid-img-overlay\"><\/div><\/a><\/div><\/div><div class=\"uael-grid-item  uael-img-gallery-item-9\"><div class=\"uael-grid-item-content\"><a class=\"uael-grid-img uael-grid-gallery-img uael-ins-hover elementor-clickable\" target=\"_blank\" rel=\"dofollow\" href=\"https:\/\/c9dd.com\/wp-content\/uploads\/2016\/02\/cs-headerse-1.png\" data-elementor-open-lightbox=\"no\"><div class=\"uael-grid-img-thumbnail uael-ins-target\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"755\" src=\"https:\/\/c9dd.com\/wp-content\/uploads\/2016\/02\/cs-headerse-1-1024x755.png\" class=\"attachment-large size-large wp-image-10792\" alt=\"\" title=\"\" srcset=\"https:\/\/c9dd.com\/wp-content\/uploads\/2016\/02\/cs-headerse-1-1024x755.png 1024w, https:\/\/c9dd.com\/wp-content\/uploads\/2016\/02\/cs-headerse-1-300x221.png 300w, https:\/\/c9dd.com\/wp-content\/uploads\/2016\/02\/cs-headerse-1-700x516.png 700w, https:\/\/c9dd.com\/wp-content\/uploads\/2016\/02\/cs-headerse-1-20x15.png 20w, https:\/\/c9dd.com\/wp-content\/uploads\/2016\/02\/cs-headerse-1.png 1900w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/div><div class=\"uael-grid-img-overlay\"><\/div><\/a><\/div><\/div><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Mors\u00f8 is a Danish manufacturer of wood-burning stoves.<br \/>\nTheir products are beautifully made to impeccable quality standards. However in true Scandinavian style, their advertising was minimalist and a little cold.<\/p>\n","protected":false},"featured_media":378,"comment_status":"open","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"case_study_categories":[590,592,593,595,591],"_links":{"self":[{"href":"https:\/\/c9dd.com\/wp-json\/wp\/v2\/case_studies\/11448"}],"collection":[{"href":"https:\/\/c9dd.com\/wp-json\/wp\/v2\/case_studies"}],"about":[{"href":"https:\/\/c9dd.com\/wp-json\/wp\/v2\/types\/case_studies"}],"replies":[{"embeddable":true,"href":"https:\/\/c9dd.com\/wp-json\/wp\/v2\/comments?post=11448"}],"version-history":[{"count":0,"href":"https:\/\/c9dd.com\/wp-json\/wp\/v2\/case_studies\/11448\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/c9dd.com\/wp-json\/wp\/v2\/media\/378"}],"wp:attachment":[{"href":"https:\/\/c9dd.com\/wp-json\/wp\/v2\/media?parent=11448"}],"wp:term":[{"taxonomy":"case_study_categories","embeddable":true,"href":"https:\/\/c9dd.com\/wp-json\/wp\/v2\/case_study_categories?post=11448"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}